Facebook currently has a user friendly advertising format. Facebook gives their users the opportunity to advertise on facebook. Advertisers on facebook are given the opportunity to create and design their own ad. Advertisers on facebook are also capable of selecting a title, listing the copy of the ad, as well as selecting an image to be viewed on the advertisement. When advertising on facebook a notification pops up on the right hand side of the facebook page. When a friend likes a facebook page facebook posts a notification that a specific friend liked that certain page. Not only does facebook let you know what pages your friends have liked, but there is also sponsored links that provide you with information on items that you have liked. Companies could post a different product image on facebook every week. For a single week at a time companies can be able to change the full page banner ad to different products within their company that way viewers will be able to see all the products within that company. The advertising format on Face allows you to select the target consumer. The location, demographics, and interests are all part of the target consumer. Facebook gives you the opportunity to advertise within the United States, within a certain state, city and zip code. Based on what demographics are selected, Facebook lists estimated reaches that could be accomplished by advertising on facebook. Also within the Facebook advertising format you are able to select how you are planning on paying for the advertisements, how much your budget is and if you will be paying per day or if you will be paying per click on the advertisement. The pricing is also listed on where facebook suggests you to pay a bid of 70 cents per click on your advertisement.
Facebook is a very valuable advertising source when it comes to advertising media. Advertising on Facebook could potentially have a very positive impact on companies who decide to advertise on Facebook. Facebook currently has 845 million monthly active users. Facebook also has 2.7 billion likes and comments per day. It has 250 million photos uploaded on a daily basis. Facebook also has 100 billion friendships that have been created. Facebook is a valuable advertising media because it gives advertisements the opportunity to be seen by 845 million monthly users throughout many countries all over the world. With facebook having 2.7 billion likes and comments per day just makes it more realistic in knowing the capability that advertisements on facebook can achieve. Advertisements and like pages on facebook are capable of making an impact on the companies who decide to advertise on facebook. Facebook also allows users like me to stay in touch with friends worldwide and share ideas or share products that can be advertisements for companies. By viewing the high volume of viewers that facebook has on a daily basis is proof of how much success advertisements on facebook can accomplish for companies. I believe that advertising on facebook is a very reliable advertising media that exists today. I believe advertising on facebook is a reliable source to advertise with. Facebook users will be forced to view advertisements on the facebook pages. I believe advertisements on facebook provide advertisers with powerful and successful advertisements for companies that advertise on facebook.
A new recommendation that I would create based on facebook’s strengths would be creating a full page banner ad format. I would create a full page facebook advertisement that would display images of specific brands or products within specific companies that are advertising toward the viewers. The full page Facebook advertisement would contain images of products packing and even have the colors of the item. It would be like a picture of a specific product covering the entire facebook page with that product. Not only would the full page banner ad exist as a format but there would also be tabs on the right hand side of the facebook page of products that have been liked by friends within the same company that way companies could advertise multiple products at the same time. The background banner ad could be of crackers while the tabs along the side could be of soft drinks that are produced within the same company. There can be multiple brands within a facebook page that are all produced by the same company. I believe this recommendation would be great for Facebook because of the high volume of views and user’s facebook has on a daily basis. As I had mentioned before Facebook had 845 million monthly active users, 2.7 billion likes and comments per day. Facebook also has 250 million photos uploaded per day and 100 billion friendships. I believe the recommendation I have created based on facebook’s strengths would be very successful for the companies that decided to try this method on facebook. I also believe that advertising on facebook is a very smart idea because it allows advertisements to be seen by a wide range of people throughout the world. Advertising on facebook would allow consumers to have brand recognition because they would continue to see the facebook full page banner advertisements. Many members of society rely on facebook on a daily basis to be connected with friends all over the world. I believe advertising on facebook is a great idea and I also believe it will have a positive impact on the company.
A hypothetical client that I would suggest that could execute an advertising campaign on facebook using the ad format I have suggested would be Kraft Foods. Kraft Foods is a company that produces a variety of highly consumed products throughout the world. Kraft Foods is currently ranked within the top eight favorite companies in the United States. Kraft Foods is currently ranked at number five. Kraft Foods produces a wide variety of products ranging from cheese’s, cookies, crackers, powered soft drinks and dressings. Some of the brands within Kraft Foods are Nabisco, Crystal Light, Oscar Meyer, Kraft Foods cheese’s and many more other brands. I believe Kraft Foods could execute an advertising campaign full page banner ad format that would consist of many of Kraft Food’s products. One example of the Facebook advertising format that Kraft Foods could create could be of the Oreo cookies since this year in 2012, the Oreo cookie celebrates its 100th birthday. For a limited time Nabisco has created a limited edition birthday cake Oreos. The birthday cake Oreos full page banner ad format could be of the Oreo packing image as the entire background of the facebook page. The background full page banner ad format could be changed by Kraft Foods on a weekly basis, so it could give viewers different products to check out weekly. For one week Kraft Foods could use Nabisco products packaging image as a background page for the facebook page and change it on a weekly basis. After advertising a product within the brand of Nabisco, Kraft Foods could advertise with a different brand within the Kraft Foods brand. The following week Kraft foods can display images of Kraft’s macaroni and cheese or other Kraft cheese’s. The following week Kraft foods could advertise the Crystal Light brand and provide consumers with images of the great tasting crystal light products. I truly believe Kraft Foods would be a great company to do the full size banner advertisements for their products. I am truly sure that Kraft Foods would have a successful campaign when it comes to the full page banner advertisement formats.
